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Marketing Campaigns

As well as being the sunniest region in the UK the South East boasts many iconic destination brands and unique selling points. It’s our job to shout about everything great in our region, inspire all visitors, educate and help signpost to tourism businesses and help them get their message out there in the best way possible.
 

So whether you are a small attraction looking to increase your day visitor footfall or share of the group travel market, a boutique hotel hoping to increase your overnight occupancy, an attraction with unique space perfect for meetings,  or perhaps you want to see how you fare in the international market place? Whatever audience you wish to target, we can help. Let us know your marketing goals we are happy to discuss how our campaigns can help you get to find target these markets. 

Let us know your marketing goals we are happy to discuss how our campaigns can help you get to find target these markets. 

 

You don’t have to be a TSE member to participate in our marketing campaigns but many of our membership packages include marketing activities which is a more cost effective way of working with us.   It also means that you can pay once, work with us to plan your schedule of activity and then let it to us to deliever.

Get in Touch

If you would like to find out more about how TSE Marketing can help your organisation please contact us on:

Tel: 023 8062 5400

Email: marketing@tourismse.com

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Conference
Our LOVE South East England Domestic Marketing Campaign aims to put South East England on the map shouting about what is unique here. Find out more about how businesses can get involved.
Our MEET beyond London campaign showcases the depth and breadth of meeting and event facilities across the South East of England. 
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Chinese Temple
Share your group product information through a series  of activities dedicated to inspiring Coach & Tour Operators and Group Travel organisers.
We have strong links with  many countries. We can provide insights and help you take your first steps into this the International market
 
Domestic Visitors 

We are here to help you get your messages in front of domestic visitors looking for days out, short breaks and holidays in South East England. By working together we can shout about all the great things that the South East has to offer.

Tourism South East's LOVE South East England Campaign aims to inspire visitors to choose the South East by highlight ten themes that make our destination unique, from the wine capital of the UK to the 400 miles of stunning coastline, these overarching themes highlight what the South East has to offer.

You may wish to take advantage of a listing on www.visitsoutheastengland.com which received 3.8m page views from over 2.2m visitors in 2021. You can do this by becoming a member of Tourism South East and choosing to become a Bronze, Silver, Gold or Platinum partner.  

 

As a TSE member you are entitled to an enhanced listing on www.visitsoutheastengland.com and are able to submit unlimited events and offers too.  We will also try to repost all of your social media content when you tag us in. 

 

Some of our membership packages include additional marketing opportunities such as themed/solus newsletters, or digital MPU's which you can schedule with us when your membership begins. However, you may find that from time to time you need more exposure so you can still buy into our themed newsletters or work with us to design your very own solus newsletter when you need it.  

 

Members are also encouraged to get involved with our LOVE South East England campaign and help spread the word about how fantastic the South East is - take a look to find out more.

You can contact us on 02380 625 400 or email the marketing team marketing@tourismse.com

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International Markets

With more than 20 years of experience working with the international travel trade markets, and working closely with Visit Britain and UKinbound, we have a detailed understanding of the UK's key international markets and changing holiday trends. 

 

We will work with you to establish which markets are most suitable for your business and suggest which solutions will help drive awareness of your business.

 

We offer a range of international marketing campaigns which include both digital marketing and face to face representation at trade events and exhibitions.  These are our key markets for 2022/2023:-
 

  • Near Europe

  • USA and Canada

  • Nordics

  • Vakantiebeurs Exhibition Jan 2023 - Netherlands (consumer & trade)

  • International Newsletter Programme

Prices start from just £160 + VAT for themed newsletters, up to £2400 + VAT for a years campaign.  Some digital elements are included in our membership.

 
 
Group Travel

Groups are a significant market and for many businesses bring in regular income or advanced bookings.

 

Coach & Tour Operators, as well as membership associations and independent group organisers play a vital role in bringing millions of visitors to South East attractions and hotels.

Passengers travelling by coach help the local economy, by £1.4 billion by through organised day trips and overnight stays).

 

Coaches are also one of the cleanest forms of transport and reduce congestion. For ever coach carrying 50 passengers, it takes the place of more than 20 cars, freeing up space in car parks.

However, it is not just the more obvious coach group/travel trade that falls into this sector. Organisations such as U3A, Probus Clubs, retirement associations. special interest groups and social groups are a firm contributor to business income. Group sizes are often smaller and they may even travel in car convoy but are still a fantastic group opportunity.

Our aim is to simply ensure we promote South East England as the perfect
the destination for group travel and provide plenty of inspiration, and signpost to partners involved in our activities.

Our group travel programme includes

  • Annual production of the South East England Group Travel Guide. Included in all membership packages at varying levels, options to upgrade your listing or advertise within the guide are available. Open to TSE members and non-members.

  • E-Newsletters - Themed and dedicated Solus e-newsletters available, open to TSE members and non-members.  A 15% surcharge applies to the published rates for non-members.

  • Direct Mail Opportunities - not currently available 

  • Familiarisation Tours -  not currently available

  • We also work with tourism businesses and destinations across the UK to organise Excursions Group Travel Show, a 45 year old prestigious one day group travel exhibition, which was held at Twickenham Stadium for the first time in 2022. View Press Release

 

To view the latest Group Travel Organiser survey results, click here

Please email marketing@tourismse.com to express your interest in any of the above.

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Mingling
Conference & Event Buyers

Tourism South East's MEET Beyond London campaign raises awareness of the vast range of conference & meeting venues within South East England.

Unique venues, accessibility, green space and cost savings are all key messages when communicating with corporate PA's & EA's , Event Managers, Associations and event management agencies. 

 

Our website Meet Beyond London, a programme of e-newsletters, and social media communications are promoted as a free regional hub of information for event professionals seeking inspiration and signposting throughout the year.

 

Open to both members and non-members, the campaign offers the chance to engage in both individual activities or as part of a 12-month package - more information will be available shortly.

We kicked off 2022 by attending the PA Show at London Excel. A massive thank you to all the partners that joined us there, we hope that the benefits and cost saving of this collective way of working can continue in 2022. 

 

Please email ecolley@tourismse.com to express your interest.