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*2022 Stats South East England source AirNDA

Unlocking Short Term Rental Analytics

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Exciting news for 2024! Tourism South East is now able to support destinations to gain a better understanding of short-term rental (STR) market at local level.

 

With access to AirDNA's comprehensive analytics, we're delighted to provide destinations with valuable insights, enabling them to make informed decisions in the rapidly expanding short-term property rental market.

 

Understanding the dynamics of short-term rental (STR) properties in your area is a key metric to support planning and strategy in a ( currently) unregulated landscape.
It aids in assessing STR impact on local communities, understanding the value of
in-destination visitor spending, supports decision-making for planning applications, and helps understand the broader implications on the community and infrastructure.

 

Obtaining accurate information on the STR market can prove costly. Through our relationship with AirDNA, TSE aims to address this issue by offering three affordable one-off annual report solutions, that provide market summary analytics on STR properties for a one off cost.

 

Starting from £375 plus VAT, our three reports are designed to provide the key metrics required by destinations. Our data, sourced from the AirDNA platform, is presented clearly with intuitive charts, graphs, and tables, provided on an annual basis.

 

You will find detailed information about our report options below. For more information or to discuss a bespoke solution, please feel free to contact our Research Department

 

 

A platform that monitors the performance data of 10 million properties listed on Airbnb, Vrbo, and holiday homes on booking.com, all of which are used for holiday rentals making it one of the most dominant player in this field.

What is AirDNA?

 

 

It combines website data, real-time property owner information, booking records, advanced algorithms, and rigorous quality checks to ensure a remarkable 95% accuracy rate. This level of precision has earned the trust of large-scale property investors and hedge fund managers, underscoring the reliability of the data.

How is Data Collected?

Essential Insights Package £375+VAT

This Essential package provides an introduction to STR within a destination

 with access to fundamental key performance indicators, suitable for destinations looking for an overview of their STR properties.

INCLUDED

   Essential 

                  £375 + VAT per year

  • Location Map of all Short-Term Rental Properties in Destination, colour coded by product type

  • Product type breakdown

  • Access to the following 5 Headline KPIs for 2023:-​​​

- Average Total Revenue

- Average Available Listings

- Annual Booked Nights
- Average Annual Occupancy

- Average Length of Stay

  • Analytics Report Provided Annually

Advanced Insights Package £750+VAT

This Advanced package unlocks more invaluable key performance indicators helping with planning and policy of STR properties and includes comparison performance data over 2 years. 

Advanced 

                  £750 +VAT per year

  • Location Map of all Short-Term Rental Properties in Destination, colour coded by product type

  • Product type breakdown

INCLUDED

  • Access to the following 5 Headline KPIs for 2023:-​

- Average Total Revenue

- Average Available Listings

- Annual Booked Nights
- Average Annual Occupancy

- Average Length of Stay

  • Access to TWO additional KPIs from below

      Previous two years 2022 vs 2023:-​

- Average Daily Rate Analysis 2022 vs  2023

- Available Listings 2022 vs 2023

- Demand / Booked Nights TTM Heat Map
- Total Revenue 2022 vs 2023

- Breakdown of Property Availability over 12 months

-  % of 4.5* reviewed properties only

  • KPI Comparison data for South East

​      England in 2023

  • Analytics Report Provided Annually

Detailed Insights Package £985+VAT

The Detailed package includes all key performance indicators, offering destinations a comprehensive understanding of the STR properties, ideal for destinations with more sophisticated needs or those aiming for advanced strategic planning of their STR market.

   Detailed 

                  £985 + VAT per year

INCLUDED

  • Location Map of all Short-Term Rental Properties in Destination, colour coded by product type

  • Product type breakdown

  • Access to the following 5 Headline KPIs for 2023:-​​​

- Average Total Revenue

- Average Available Listings

- Annual Booked Nights
- Average Annual Occupancy

- Average Length of Stay

  • Access to ALL of the following KPIs

​      Previous two years 2022 vs 2023:-​

- Average Daily Rate Analysis 2022 vs  2023

- Available Listings 2022 vs 2023

- Demand / Booked Nights TTM Heat Map
- Total Revenue 2022 vs 2023

- %  Property Availability over 12 months

-  % Review Scores 4.4>, 4.5-4.9, 5

- Amenities: Hot tub, pool, SUPER HOST pet friendly and parking

  • Regional STR data for South-East England in 2023:-

- Comparison occupancy by month 2021 and 2023

  • Plus comparison KPIs for one other destination of choice:-

- Average Length of Stay

- Average Daily Rate

  • % of Properties Reviewed as 4.5* and above

  • Top 5 Highest Turnover Agencies operating in STR market ( by Name Only)​

  • Analytics Report Provided Annually

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