Take a Closer Look at the Short Term Rental Market
Average Daily Rate
The average daily rate
for short-term rentals in
South East England in 2024 was £166 per night.
£166 per night
Total Revenue
The revenue generated by short-term rental properties across South East of England in 2024 was £910 million.
£910 million
Available Listings
There were 418,000 short-term rental properties listed across South East England during 2024.
418,000
£
Unlock Key Tourism Insights with Our STR Data Packages
Are you looking for insights into the short-term rental (STR) market in your destination? TSE Research, a national provider of research insights, can help you gain a deeper understanding of STR trends and activity in your local area.
With access to AirDNA's comprehensive analytics, we’re delighted to offer valuable insights that empower destinations to make informed decisions in the rapidly expanding short-term property rental market.
Obtaining accurate, detailed information on the STR market can be costly. Through our partnership with AirDNA, TSE Research addresses this challenge by offering three affordable data packages designed to deliver the key metrics required by destinations.
Let us help you unlock the data needed to drive strategy, support planning applications, and address infrastructure concerns. Starting from £325 plus VAT, our packages provide clear, data-driven insights tailored for destination partners, planners, and local authorities.
Explore Our STR Data Packages
Standard Package - £325 + VAT
This package provides annual figures across a range of key metrics, enabling you to monitor annual trends and market shifts in the evolving post-COVID landscape, featuring three years of data from 2022 to 2024. Data is provided in an easily digestible spreadsheet allowing you to filter and manipulate data to fit your specific needs.
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3 Years of Data (2022–2024)
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Access data from the past three years, post-COVID periods
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Annual data breakdowns for each year to identify trends and shifts in the market
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Detailed Data in Spreadsheet Format
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Access comprehensive raw data in an easily digestible spreadsheet
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Filter and manipulate data to fit your specific needs
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Access to 10 Key Metrics Covered:
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Listing Nights
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Available Listings
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Nights Booked
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Room Nights Available
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Room Nights Booked
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Revenue
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ADR (Average Daily Rate)
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RevPAR (Revenue per Available Room)
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Available Listings
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Booked Listings
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By District Data
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Metrics are provided by district, unless otherwise specified, to give you granular insights specific to your area
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Short-Term Lettings: A £910 Million Boost in 2024
In 2024 alone, short-term lettings generated over £910 million in revenue across South East England. While debate continues around regulation and the wider impacts both, positive and negative, on local communities, the sector remains a significant contributor to the visitor economy.
Understanding the size and value of short-term lettings in your destination provides vital insights. These can support strategic planning, inform reporting, and aid decision-making across tourism, planning, and policy teams.
Key Insights into South East England’s STR Market
Total Revenue Generated
£910 milion
Booked Listings
387,000
Nights Booked
5.3 million
Average Length of Stay
3.3 nights
Average Daily Rate
£166 per night
Average Occupancy Rate
55%
Average Booking Leadtime
54 days
Average Stay Duration
3.3 days