Showcase Your Venue with MEET Beyond London
MEET Beyond London is TSE's dedicated meeting and events venue marketing campaign designed to spotlight South East England as a leading choice for meetings, conferences, and events. By working in partnership we shine a light on the region’s exceptional venues—from small unique private dining spaces to historic attractions and modern conference spaces amongst known event organisers—we highlight the key benefits of holding an event beyond the 'big city', including ease of access, variety of venues, cost-effectiveness, and the array of unique backdrops for an unforgettable event.
MEET beyond London is not a venue-finding service. This campaign is an inspirational-led regional marketing campaign using economies of scale to increase your reach and target meeting and event buyers. We are dedicated to collectively showcasing the exciting array of venues South East England has on offer to businesses. We aim to build awareness within this audience and educate them on the wealth of stunning venues and the benefits of considering an out-of-London venue for an event. The campaign features and signposts to our partner destination and venue partners.
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About MEET beyond London
Who we work with
We collaborate with destination marketing teams, hotels, attractions, and unique venues across the South East to educate, inspire and signpost event organisers. Whether you’re a destination with a cluster of venue partners or a single venue looking to increase your reach, MEET Beyond London helps you get noticed by the meeting and event buyers searching for new venue inspiration.
We’re not an agency, and we don’t take commission. Think of us as an impartial extension of your marketing team. We take the time to understand your offer, support the promotion of your venue and signpost straight to you—allowing you to build long-term relationships with event planners.
There are both one-off marketing activities for those with limited budgets and extended campaign partner packages for those looking to embed awareness over a 12-month period which also allow your marketing budget to stretch further.
We promote both TSE members' venues and non-members. There is a small 15% surcharge applied to non-members.
Reaching the Right Buyers
Our campaign is focused on reaching the key influencers and decision-makers within the meetings, conferences, and events sector. Our network of 8000+/- subscribers and social followers includes:
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PAs and EAs – Often tasked with sourcing venues for board meetings, team away days, staff training sessions, and festive events like Christmas parties.
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Corporate Event Managers – Responsible for planning internal and external events, including conferences, strategy days, and company-wide away days.
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Associations – Typically in need of large-capacity venues with all-in-one conference and accommodation solutions.
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Event Agencies – On the lookout for unique venues, outdoor spaces, and impressive backdrops that will deliver impact for their clients.
Campaign Highlights
The MEET beyond London campaign is centred around digital marketing, combining both organic and paid activity to continually grow awareness, reach, and engagement among verified MICE buyers.
Throughout the year, our core activities include:
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A targeted programme of themed e-newsletters sent to our database of over 5,500 engaged subscribers
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Paid social media campaigns are designed to educate, inspire, and drive traffic to our website and resources
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Organic social content, featuring inspirational posts and updates from our enhanced and premium partners
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Attend a number of the smaller industry events to showcase the MEET Beyond London brand and promote our free venue-finding resources
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Collaborations with trusted media partners to secure valuable editorial that highlights our partners and drives brand exposure
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Share authentic, relevant venue content that demonstrates the variety and quality of meeting spaces across South East England
Each campaign element is designed to educate and inspire buyers to explore venues beyond the capital—and to signpost them to the most suitable options to meet their event needs.
Explore each of these activity areas in more detail using the links below.
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MEET Beyond London offers flexible, cost-effective marketing options for venues and destinations that allow you to target this audience in a cost-effective way.
If you're not ready to become a 12-month campaign partner ( which offers) year-round benefit, you can get involved on an ad hoc basis through a variety of impactful newsletters.
These activities are designed to increase your visibility amongst qualified event buyers and showcase your venue or destination directly to an engaged audience.
How can I get involved? - Marketing Opportunities
Our scheduled e-newsletter, dispatched to over 5500 subscribers, with an average open rate of 25% (which is above the industry benchmark average), making it a great way to reach your target audience.
The programme is designed to inspire event organisers by showcasing the best venues and destinations across South East England. Each edition is themed around key planning moments throughout the year—from team-building venues and Christmas party locations to outdoor spaces and exclusive-use properties.
This is a cost-effective marketing option, where your venue or destination will be featured alongside content from up to eight other partners across the South East.
if you have more questions contact the marketing team or call 02380 625 400.
Title | Content Deadline | Dispatch Date |
|---|---|---|
Team Building Ideas | 17th April 2026 | 23rd April 2026 |
Private Dining | 8th June 2026 | 18th June 2026 |
Christmas Party Shared Party & Exclusive Hire Venues | 13th July 2026 | 23rd July 2026 |
Academic & Large Capacity Venues | 31st August 2026 | 10th September 2026 |
Unique & Unusual Venues | 5th October 2026 | 15th October 2026 |
Luxury Venues | 9th November 2026 | 19th November 2026 |
Immersive and Interactive Corporate Experiences | 11th January 2027 | 21st January 2027 |
Sustainability | 15th March 2027 | 25th March 2027 |
Themed Newsletters Slot - £225 + VAT
£225 + vat per slot.
Each listing includes:
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One photograph
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Up to 75 words of copy
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A ‘Find Out More’ button
Not a TSE Member? No problem—we’d still love to work with you. A small 15% non-member surcharge will apply.
Previous Newsletter Examples can be found here.
Fancy a couple of themed newsletters? Take a look at our standard venue package which includes two newsletters and inclusion on the MEET Beyond London website for the same cost.
Have questions or ready to book your slot? Email marketing@tourismse.com.
Discover our year-round campaign packages and SAVE?
Solus Newsletters - £550 + VAT
Solus newsletters offer a dedicated email communication, sent exclusively on your behalf to our full database. These are available in either a 6-box or 8-box format, or as a fully designed HTML layout.
This option is ideal if you have multiple messages to share, allowing all content to link directly to your own website—giving you full control over the user journey.
Full Database Solus Newsletter – £550.00 + VAT
Example of Solus emails can be found here.
Average open rates and full audience breakdown are available in the campaign stats below.
Not a TSE Member?
You’re still very welcome to take part—a 15% non-member surcharge will apply.
For more information or to book a solus newsletter, please email marketing@tourismse.com.
Have you considered upgrading to one of our
year-round campaign packages to SAVE MORE?
Become a 12-Month Campaign Partner
As a 12-month campaign partner, you'll benefit from:
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Proactive promotion of your venue throughout the year on your behalf
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A consistent voice in key marketing channels based on your priorities
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Greater economies of scale across campaign activities
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An experienced team understanding your product and USP's to proactively talk about and signpost to your venue
We take the time to get to know your venue, your unique selling points and priority messages, so we can effectively highlight what makes you stand out—without you needing to continually feed us new content.
We leverage our own database of 8,000+ verified susbcribers and follwers and extend your exposure further through activties with trusted partnerships including
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PA Life
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The Delegate Wranglers
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StandOut Magazine (new for this year)
Find out what's included in our Venue and Destination-focused packages below and how we can support your venue’s goals.
VENUE Focused Campaign Packages
Standard - £425.00 + VAT
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Venue Listing on FOUR themed pages of your choice plus feature on the relevant destination page
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Listed on our Venue Capacity Finder page
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Access to 'What’s New' section upload form
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Access to feature in ad-hoc season themed pages e.g. Christmas
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Inclusion in TWO themed newsletter of your choice (Please see schedule )
If you are not a member of TSE, we would still love to work with you. A small 15% surcharge would apply.
Destination Focused Campaign Packages
Standard - £650.00 + VAT
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A dedicated destination page featuring 5 listed venues
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All venues get listed on FOUR other themed landing pages of their choice.
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These 5 venues also shine on the Capacity Finder Page.
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Exclusive access for these venues to the "What's New" section upload form.
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Opportunity for venues to be featured on seasonal-themed pages like Christmas and Summer Parties
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Option for a Conference Bureau listing or destination contact information listing.
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Inclusion in one themed newsletter of your choosing to 6500 +/- contacts ( see schedule)
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Social media support for your destination channel.
Additional Costs
£50 for each additional venue beyond the allocated number. of venue listings..
If you are not a member of TSE, we would still love to work with you. A small 15% surcharge would apply.
Face to Face Representation
Where We'll Be
The MEET Beyond London team will attend a number of smaller trade events to promote the campaign and represent the region and promote the brand and resources as part of the main campaign activity. Which events has done been committed to but will events organised by key trade organisation working in this market.
In the past we have attended
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The PA Summit- September
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The Event Organiser Summit - October
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PA Show 2026
At each event, we will:
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Promote MEET Beyond London as a go-to resource for venue search in the South East
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Drive traffic to our mian website and signpost all relevant content
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Grow our newsletter subscriber list and social media following
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Engage directly with attendees, recommending relevant partners in response to on-stand enquiries (priority given to Gold and Silver partners)