International Marketing Opportunities
International Marketing Opportunities
International Marketing Campaigns
Inspiring our international visitors
Reaching out to international markets can represent a step change in your business prosperity, and now is a great time to take that step. Latest data from VisitBritain shows that for the first time, inbound visits to the UK surpassed pre-pandemic levels, reaching 8.7m visits in Q1 2024, up 14% on the same period last year, and the total for 2024 visits are forecast to exceed the 38m visitors welcomed in 2023.
But where to start?
Working through travel industry intermediaries like overseas tour operators and travel agencies is the most effective way to extend your marketing reach internationally. With the benefit of being home to some of the busiest international gateways to the UK, including London Gatwick, London Heathrow, Dover, Portsmouth, and Southampton, we should have a head start, plus by working together on campaigns, we can represent a more holistic holiday proposition across our region, and help enhance your individual business’ USP's and maximise your visibility to international buyers, as well as reduce your marketing costs.
How do we know what to do?
Twenty years of experience working with the international travel trade, means we understand the UK's key markets and how best to reach them on behalf of our region. For 2025/6 we are focusing on trade sales missions to key overseas markets, including USA and the perennially popular consumer exhibition Vakantibeurs in the Netherlands. Plus our international email database keeps us in regular touch with over 1700 international travel trade buyers.
Tourism South East are delighted to offer destinations, attractions, and accommodation businesses the opportunity to showcase products and target international visitors, as outlined below.
Get in Touch
If you would like to find out more about how TSE Marketing can help your organisation please contact us Tel: 023 8062 5400
Email: smann@tourismse.com
North America
The UK welcomed a record 5.1 million visits from the US in 2023 and 1 million visits from Canada. These visits equate to a total spend of £7.3 billion, with an average spend of £1,222 per visit. This makes the US the leading international market in terms of volume and value.
This campaign is designed to with US and Canadian tour operators, travel agents, DMC and wholesalers. We have also ensured that all activities are aligned with Visit Britain (UK and US teams) and ETOA (European Tourism Association). By working together, across the South East region, we can enhance our partner USPs to maximise visibility and make budgets work efficiently to target and welcome North American visitors.
Target Audience
Almost six in ten American holiday visitors are making a repeat visit to the UK, with London still the leading destination. Our close proximity to London makes it easy to visit the South East in combination with a stay in the capital, and repeat visits open up the opportunity for visitors to explore further afield. Popular activities include dining out, sightseeing and going shopping.
Campaign Package
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Targeted representation at VisitBritain North American sales mission (one-to-one meetings with over 60 US operators.
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Targeted representation at trade events, including ETOA BIM and ETOA Market Place North America
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2 x Targeted travel agent newsletters and communications – 45,000 contacts
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Targeted US trade e-newsletter – 3 themed dispatches to 300 trade contacts
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Targeted social media
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Full reports for each event, contact details and leads.
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Inclusion in itineraries and collateral distributed to operators/presentations/fact sheets.
Cost: £3,000 + VAT
Timescales: July 2025 - March 2026
Title | Content Date | Dispatch Date |
|---|---|---|
Embark on an English Adventure from London to South East England | TBC | |
Historic Discoveries: Castles, Museums and More | TBC | |
The British Blend: Savor, Shop and Sip in Style | TBC |