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International Marketing Campaigns

Inspiring our international visitors  


20 years of experience working with the international travel trade, means we understand the UK's key markets and changing holiday trends.  We work to represent the region as a whole, and partners, to key overseas markets, including America and Europe. Our international email database keeps us in touch with over 1700 international travel trade buyers.

Tourism South East are delighted to offer destinations, attractions, and accommodation business a programme of newsletters and wider marketing opportunities to showcase products and target international visitors.


In 2019 international spending represented over £2 billion to the South East of England. Our role is to inspire our international guests, and encourage them to spend their holiday exploring South East England. The region boasts the benefit of being home to some of the busiest international gateways to the UK, including Gatwick, Heathrow, Dover, Portsmouth and Southampton. By working together, across our region, we can enhance our individual USP's, maximise visibility and reduce costs ready to welcome visitors back to the South East.

Get in Touch

If you would like to find out more about how TSE Marketing can help your organisation please contact us Tel: 023 8062 5400  


Near Europe
Blue Map

Our 'South East Highlights' programme ensures we collectively build awareness of the region, and our travel trade contacts continue to be educated and inspired about products and services throughout the year.

Three themed e-newsletters will be dispatched to our full database of travel trade contacts, across all countries. These awareness-driving campaigns are an opportunity to ensure your product or destination is front of mind, in a worldwide market of content and inspiration showcased to international travel trade buyers each year.

Select from the themes below, to be included.

Target Audience 

Trade and Tour Operators, Wholesalers, OTA’s in Near Europe markets including Germany, France, Belgium and Netherlands, USA, Canada, Nordics, Australia, New Zeland, UAE, Hong Kong, China.

Dispatch Date
Content Deadline
Wander through 3 Million Acres of Natural Beauty
7th March 2024
31st January 2024
Discover 185 Million Years of History
9th January 2024
31st November 2023
Marvel at 400 Miles of Stunning Coastline
5th September 2023
31st July 2023
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We are just putting the finishing touches to our country-specific marketing campaigns, offering more tailored opportunities to partner with TSE. Take a look below, and express your early interest in any of your preferred markets, and we will send you more information when it is available. 

Image by Christian Lue

TSE highlights the region's continued commitment in welcoming European visitors through a targeted campaign to our four closest European countries. As a campaign partner, we will ensure your products are showcased to key trade decision makers and press, through targeted activities.

Target Audience 

Trade and Tour Operators, Wholesalers, OTA’s in Near Europe markets including Germany, France, Belgium and Netherlands.


Ameria and Canada
America and Canada 

The US and Canadian markets were the strongest long-haul markets to return to the UK in 2022. Re-engagement with this market has been a key activity to fully realise a return to pre-pandemic visitor levels. In 2019, the Americas market accounted for over 3.88m visitors. 

Target Audience

A mature market led by holiday visits (46%) with an average length of stay of 7.5 days,  Most visitors come in the late summer period and look for 3* and above hotels and guest houses.

Image by Samuel Branch
Vakantiebeurs -
Dutch Travel Show 

Vakantiebeurs is the largest annual holiday show in the Netherlands. Running in January 2024, the show is a household name for Dutch holidaymakers seeking new inspiration, experiences, and a key event for planning their future holidays.

A coordinated South East England presence atthis show offers the chance to put products directly in front of consumers that are planning to visit the UK.


Approx pricing for full stand partner: £2,400 + VAT with other options available.

England's South Coast Stand 2019
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