Marketing department at Tourism South East

International PR

Tourism South East continues to build on previous overseas PR success and invest in both Near Europe and long haul markets, with plans to maximise opportunities to reach 205 countries in the run up to the 2012 Olympics.

VisitBritain's travel research has consistently demonstrated that the media plays a key role in influencing consumers' holiday choices. Therefore Tourism South East continues to work in conjunction with VisitBritain and its overseas offices to identify PR opportunities and respond to press enquiries.

After a highly successful attendance at Meet the Media in Belgium and Holland, media visits to the region have hit a record high. Tourism South East will once again represent the South East at these events in 2011 allowing cost-effective representation for partners. Further details on this opportunity will be available soon, so please check back.

What People Say

Since becoming a Family Fun partner with Tourism South East, at Ascot Racecourse we have seen a dramatic increase in sales. For example, attendance at our July 2009 Family Fun Day rose by 22% year on year despite the backdrop of a recession. The team at TSE understand the marketplace, are dedicated to the cause of promoting tourism in the region and genuinely care about helping their partners boost sales.

John Blake, Head of Sales & Marketing, Ascot Racecourse

Our very limited marketing budgets restrict the campaigns we are able to carry out so we often buy in to relevant TSE campaigns targeting our key markets both domestically and overseas. In particular we have worked with TSE on their German Trade campaign, Go! China and domestic campaigns such at Time for Us and Family Fun. The campaigns are very targeted, professionally put together and have a proven return on investment. The partnership certainly works for us and I don't see that changing in the foreseeable future.

Julia White, Royal Borough of Windsor & Maidenhead