2012 has arrived. It is going to be a very exciting and challenging year for the tourism industry in the South East with the Queen’s Diamond Jubilee, the Olympic and Paralympic Games and the multitude of associated sporting and cultural events. Many of our programmes will be designed to help our local authority, DMO/DMP and business partners to maximise these opportunities. In particular we are looking forward to:

building on the foundations of our 2012 Games programme by planning with local authority and DMO/DMP partners how we can extract the most value from the Torch Relay, pre Games training camps and the unprecedented interest there will be from the 30,000 non-accredited international journalists and media representatives.

launching our new domestic campaign ESCAPE , designed to boost awareness of the Beautiful South as a vibrant destination for young couples.

building on our campaign to save the South East’s Great Country Pubs, by showcasing the best and making it easier for potential customers to find them for a relaxing break.

Towards the end of 2011 it was also encouraging to see the Government putting money behind their rhetoric in recognition of the importance of the tourism industry to economic recovery. We are looking forward to working closely with our partners to capitalise on the £50million of new marketing money allocated by Government to VisitBritain and VisitEngland.

Peter Colling, Managing Director

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Why I Joined

Working with Tourism South East on campaigns such as Family Fun and Time For Us has generated coverage for Portsmouth in a range of media that we would not be able to afford alone. Having articles in publications such as the Telegraph, Guardian and Mail on Sunday has significantly raised the profile of Portsmouth as a visitor destination. The PR support and being featured on the campaign websites and e-shots has also worked very well for us.

Louise Rodwell, Portsmouth City Council

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