Research Services for Destinations 

TSE Research has a long history of working closely with third sector organisations, government agencies and local authorities to provide objective and reliable research to support the development, implementation, review and evaluation of policy and delivery.

Examples of our work include the evaluation of events and programmers, economic impact studies, industry performance surveys and product mapping.

We provide policy research and impact evaluation services, including:

  • Qualitative research methods

  • Economic impact modelling (Cambridge, PRIME and Local Event Impact)

  • Industry audits and business intelligence gathering

  • Industry confidence surveys and performance barometers

  • Survey design and implementation

  • Structured and semi-structured interviews and focus groups

  • Desk-top research 

Financial Report

Economic impact studies generate a view of the volume, value and economic impact of visitor activity on a local area, in a given year or specific time period.

Each year, Tourism South East Research is commissioned to carry out economic impact studies for destinations, visitor attractions and events using either bespoke or standard models.

The Cambridge Tourism Economic Impact Model is a cost-effective, standardised method that has been specifically developed to meet the needs and resources of local authorities throughout the UK.

 

Standard outputs from the Cambridge Model include:

  • the annual volume of day visitors and domestic and overseas staying visitors, by purpose of trip and the type of accommodation used

  • the annual value of tourism spending

  • the impact of tourism spending on different sectors of the local economy

  • the number of jobs generated or supported by visitor spending

 

Our PRIME model continues to be highly popular with event organisers. The results of the model enables event organisers to identify the economic impacts associated with their event and can be used to support financial bids.

For post-event evaluation we can offer a Local Event Impact Model which enables event organisers and sponsors to assess the economic benefit on the host area arising from the staging of their event. The model also provides a means for evaluating the impact of key social and environmental measures. An additional feature of this model is the inclusion of an attendance calculator which enables event organisers running non-ticketed events to estimate audience size.

Tourism South East provides a bespoke service for strategic projects where implications are of wide-reaching interest or shared concern. We are experienced in undertaking research projects of relevance to tourism partners operating over a wide area, in specific sectors or throughout the industry as a whole.

Such research, where findings have wide-reaching application, may well include:

  • the impact on tourism of special circumstances such as flooding or COVID-19

  • Industry Audits – assessing or monitoring key industry resources, such as local authority tourism budgets

  • Market Sector Studies – researching the opportunities and requirements of target markets such as walkers, cyclist or horse riders

  • Sector Shortage Studies – analysing sector requirements such as accommodation or training

  • Bespoke Economic Impact research – appraising past and future returns on events or capital investment, making the case for new development or supporting funding bids

Stethoscope, Charts and Graphs spreadshe
Paying at the Store

The current and potential impact of tourism on local economies is of significance to all local authorities who have an obligation to promote economic prosperity. This includes those councils who are already proactive in tourism, and those who are not. Research into the impact of tourism on the local economy serves a variety of purposes, but primarily to:

  • strengthen a local authority’s commitment to tourism

  • assist decision-makers in formulating tourism development and marketing policies

  • assist in creating or strengthening partnerships amongst beneficiaries

  • provide information crucial for inward investment in tourism and wider sectors

  • raise residents’ awareness of tourism benefits in terms of income generated, jobs created and local facilities supported

  • to assess performance by means of year-on-year comparison

 

Methods used to fulfil the above needs can include, but are not exclusive to: Marketing evaluation – Identifying the ROI of campaigns and other promotions is critical in informing the effectiveness of marketing activities; Destination audits – a critical review of all the available information about the core commercial tourism facilities is key baseline data which establishes the nature and scale of the tourism industry in a destination; Business performance studies – these can include occupancy surveys, visitor attraction monitors and business confidence surveys.

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All Rights Reserved · Registered in England, No. 1345038 ·

40 Chamberlayne Road, Eastleigh, Hampshire, SO50 5JH

Contact:

023 8062 5400

hello@tourismse.com

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