Research for Destinations
TSE Research has a long history of working closely with third sector organisations, government agencies and local authorities to provide objective and reliable research to support the development, implementation, review and evaluation of policy and delivery.
Examples of our work include the evaluation of events and programmers, economic impact studies, industry performance surveys and product mapping.
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We provide policy research and impact evaluation services, including:
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Qualitative research methods
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Economic impact modelling (Cambridge Model 2, PRIME and Local Event Impact)
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Industry audits and business intelligence gathering
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Industry confidence surveys and performance barometers
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Survey design and implementation
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Structured and semi-structured interviews and focus groups
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Desk-top research
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New for 2024 - Short Term Rental Market Anaylsis
Get in Touch
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To find out more about how TSE Research can help your organisation please contact us on:
Tel: 023 8062 5522
Email: research@tourismse.com
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Economic impact studies generate insights into the volume, value, and economic impact of visitor activity within a local area over a given year or specific time period.
For 2024, TSE Research is proud to announce the launch of the enhanced Cambridge Model 2. Building on over three decades of expertise with the original Cambridge Model, this upgraded tool integrates modern metrics, new data sets—including short-stay letting intelligence—and contemporary economic indicators. The Cambridge Model 2 offers a more robust analysis of the economic impact, volume, and value of tourism in any district, county, or region.
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For more information, contact a member of our research team.
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Our PRIME model continues to be highly popular with event organisers. The results of the model enables event organisers to identify the economic impacts associated with their event and can be used to support financial bids.
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For post-event evaluation we can offer a Local Event Impact Model which enables event organisers and sponsors to assess the economic benefit on the host area arising from the staging of their event. The model also provides a means for evaluating the impact of key social and environmental measures. An additional feature of this model is the inclusion of an attendance calculator which enables event organisers running non-ticketed events to estimate audience size.
Tourism South East provides a bespoke service for strategic projects where implications are of wide-reaching interest or shared concern. We are experienced in undertaking research projects of relevance to tourism partners operating over a wide area, in specific sectors or throughout the industry as a whole.
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Such research, where findings have wide-reaching application, may well include:
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the impact on tourism of special circumstances such as flooding or COVID-19
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Industry Audits – assessing or monitoring key industry resources, such as local authority tourism budgets
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Market Sector Studies – researching the opportunities and requirements of target markets such as walkers, cyclist or horse riders
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Sector Shortage Studies – analysing sector requirements such as accommodation or training
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Bespoke Economic Impact research – appraising past and future returns on events or capital investment, making the case for new development or supporting funding bids
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Short-term Rental Market Analysis- in collaboration with AirDNA
The current and potential impact of tourism on local economies is of significance to all local authorities who have an obligation to promote economic prosperity. This includes those councils who are already proactive in tourism, and those who are not. Research into the impact of tourism on the local economy serves a variety of purposes, but primarily to:
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strengthen a local authority’s commitment to tourism
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assist decision-makers in formulating tourism development and marketing policies
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assist in creating or strengthening partnerships amongst beneficiaries
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provide information crucial for inward investment in tourism and wider sectors
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raise residents’ awareness of tourism benefits in terms of income generated, jobs created and local facilities supported
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to assess performance by means of year-on-year comparison
Methods used to fulfil the above needs can include, but are not exclusive to: Marketing evaluation – Identifying the ROI of campaigns and other promotions is critical in informing the effectiveness of marketing activities; Destination audits – a critical review of all the available information about the core commercial tourism facilities is key baseline data which establishes the nature and scale of the tourism industry in a destination; Business performance studies – these can include occupancy surveys, visitor attraction monitors and business confidence surveys.
Tourism South East is delighted to announce a new collaboration with Air DNA, enabling destinations to access valuable insights, empowering them to navigate the growing short term rental market.
With access to AirDNA's robust analytics platform, we are keen to provide destinations with the necessary tools to understand the dynamics of the short-term property rental market and harness it’s full potential.
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In the year 2023 alone, South East England's private rental market showcased remarkable resilience, reaching an impressive value surpassing £9 million. This statistic highlights the substantial economic impact of STR properties on the region's tourism sector. With an extensive selection of over 410,301 properties available to rent.
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Discover the details of our new packages and how they help destinations unlock vital data on the private short-term rental market in their area or contact the Research team on research@tourismse.com
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