Market Research For Business
Our research team are thoroughly experienced in all aspects of research design, management and reporting.We pride ourselves on taking a partnership and consultancy role rather than simple reporting. We work with clients to understand their market position, strategies and approaches, and to make specific recommendations to achieve objectives in line with business aims.
Our research processes are audited and accredited by the Market Research Society and our fieldwork is Interviewer Quality Control Scheme (IQCS) assessed.
There are so many methods to collect and analyse data within the tourism sector we have outlined each method we specialise in
The below bits need feeding into the sections below when its finished being input from teh file in teh google drive.
Tourism & Attractions Development - ways of building visitor numbers, satisfaction, recommendation and repeat-visitation
Economic Impact Studies - we specialise in economic impact assessments and are licensed to use the industry-leading Cambridge Model (tourism destinations) and Prime (events & visitor attractions)
Tourism Campaign evaluation & development using the bespoke Campaign Evaluator and Campaign Developer tools
Industry audits & business intelligence gathering
Tourism & Attractions Market Context - evaluating strategies for success using analysis of benchmark destinations. We bring together insights from various sources to deliver a comprehensive view of market position and tourism market opportunities.
Identifies visitor profile, experience, enjoyment, spend, likelihood to return and recommend others to visit. It also measures the success of marketing and campaigns to attract visitors. By focussing on key measures of the visitor experience we provide feedback on areas of success, aspects to improve and how to drive further visitor growth and satisfaction (leading to advocacy rather than more basic ‘satisfaction’). This can be carried out via online, face-to-face or telephone surveys including quantitative and qualitative research.
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Experience Impact Monitor
The most successful tourism destinations connect with visitors on various levels; These are the key ‘depth of visitor experience’ measures (uniqueness, emotional connection, experience-delivery, advocacy, loyalty). We measure how your destination performs against ‘expected’ levels.
We use UK Tourism segments to identify visitors and potential visitors based on their tourism preferences and motivations. These are very useful in understanding the visit experience, clarify which segments you have most success in attracting and identify specific ways of attracting different segment groups and drive future visits
Economic Impact Study
We are licensed to conduct the industry benchmark Cambridge Model, which identifies the economic impact of a destinations’ tourism industry on the local and regional economies. We also use the PRIME model to evaluate the economic impact of a specific attraction or event on the local economy.
More to add
they are in google drive