US and Canada2022 has been a significant year for recovery in US inbound travel for the American market. Recent data continues to show North America as the UK’s no.1 inbound market for volume and value.
 
From Jan to Sept 2022 the UK received 4.1 million North American (including Canada) visits, spending £5.3 billion. The US accounted for 16% of international visits and 29% of overall spend.
 
Campaign Details
Targeted representation at VisitBritain Destination Britain North America – sale mission meeting over 60 US operators.
Targeted representation at UK trade events, including UKinbound, BIM, Explore GB
Targeted travel agent newsletters and communications – 1100 contacts
Target US trade E-newsletter – 3 themed dispatches to 400 trade contacts
Full reports for each event, contact details, and leads. Inclusion in itineraries and collateral distributed to operators/presentations/fact sheets.
Cost: £2,700 + VAT