Social Media

Skills & Training

Social Media

Delivered by ZC Social Media

in partnership with Tourism South East


Every minute of the day, there are more people and businesses using Social Media. It has become one of the most successful channels to communicate, share ideas, as well as to promote your business.

You may feel using Social Media is a daunting task but it is the most new, exciting and inclusive area of digital communication and marketing. To help you make the most out of your Social Media channels such as Twitter and Facebook, Zoe Cairns founder of ZC Social Media will show you how to get started and provide tips on how to get the maximum effect from your profiles. 





Previously this course has been run at two different levels, but after receiving feedback, the decision has been made to combine the two levels into 1 half day course.

Course Overview

  • Where are you currently with your Social Media activities and results
  • How can you improve your social media
  • Your Social Media Strategy
  • The 7 steps to Social Media Strategy
  • Setting your goals for the next three months
  • New features and tips on the social media platforms
  • Next Steps; Social Media Strategy
  • What are your goals and objectives
  • Define your target audience
  • Who are your key centres of influence
  • Devise a competitor analysis
  • Select the social media platforms your target audience are engaging on - FB, Twitter, Pinterest, Instagram, Youtube, LinkedIn and Google +
  • Content and Campaigns - We will use the Content Strategy Template
  • Learn how to monitor and measure your activities
  • Select the relevant tools to help you manage your social media activities and platforms all in one place


Date: Monday 21st May 2018 - Denbies Wine Estate

Time: 9:15am - 12:30/1pm

Cost: £80 (non TSE members), £72 (TSE members)


This price price includes:

  • Our experienced and internationally recognised trainer - Zoe Cairns
  • Refreshments on arrival
  • Handouts/leaflets
  • Tourism South East certificate 



Contact Details

If you have any questions, please do not hesitate to call or email Sarah (Training Executive for South East region)

T: 02380 625438 E: