If you would like to increase the amount of quality traffic viewing your business online, our Search Engine Optimisation (SEO) course can give you the skills and knowledge to make effective changes and keep up to date with Google’s latest developments and opportunities.
A quick glance of Google Analytics will almost certainly reveal a significant proportion of your website's traffic originating from search engines. Unlike group courses, our half-day one-to-one SEO training is a practical course focused entirely on your website/brand so the content is therefore flexible to best suit your needs.
The Search Engine Optimisation training is primarily a non-technical course aimed at giving you or your staff the ability to better understand how people are searching for your business, insightful ways to influence your prominence and how you appear on search results pages. allowing for more informed strategic actions. Giving someone a fishing rod rather than a fish, if you like.
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- Cut through the jargon in this easy to understand and implement course.
- Learn that Search Engine Optimisation encompasses your web presence, not just your website.
- Tips and free tools for on and off-site SEO.
- Course content updated monthly to keep track of the latest developments.
- Assess which keywords you should be targeting and how to go about it.
Free SEO tip
On a computer or laptop, do a Google search for your business and look for a panel of information on the right of your screen. If you see a link which says 'Own this business?' (link doesn't appear on mobile searches) you can follow a verification process to take ownership and directly control information and photos that appear here, in local search and map results.
Thankfully more businesses are becoming aware of this, but for those yet to do so, at best, you're not taking advantage of the opportunity to present useful information to your customers. At worst, this information is incorrect.
Google doesn't tell this to businesses directly so many are losing out on presenting the most appropriate and up-to-date information in areas of the web viewed far more than your website might be. This is unfair and it's the reason we give this tip out freely. Google's help pages are a good place to start if you don't know how to access the listing for editing despite no 'own this business' link or don't appear to have a Google Business listing at all.
Who is the course run by?
Jon Sharkey is an experienced trainer having helped dozens of businesses implement more effective Search Engine Optimisation techniques. Follow him on twitter @JonSharkeyTSE for more digital hints and tips..
What level is the course?
The SEO course can be tailored specifically to your training needs and is most suited to those seeking beginner or intermediate level training.
Where is the training done?
Providing you have Internet access, Jon comes to you. However, you're welcome to come to our office in Eastleigh should that be more convenient.
Who is the course open to?
Any business or individual in the following counties: Berkshire, Buckinghamshire, Dorset, East Sussex, Hampshire, Isle of Wight, Kent, Oxfordshire, Somerset, Surrey, Wiltshire, West Sussex.
Who is the course for?
This Search Engine Optimisation training course is designed for marketing professionals to better understand how you appear in search, improve your prominence in search and drive more customer engagement.
How long is the course?
Being a tailored course, we find half a day on the same subject is enough to go through what's relevant to you, keeping concentration levels and information retention high. However we do offer a full day course to include Google Analytics.
How much does it cost?
Our one-to-one SEO training courses are £275 plus vat keeping it lower than many group courses. Combine this with the Google Analytics course in the same day for a cost of £395 plus vat, saving more than £150. Train up to four members of staff at no extra cost. One business benefits so we don't believe in charging extra to train more people from the same organisation. Members of Tourism South East are entitled to discounted rates, email Jon for more information.
Do I have to be a tourism business?
No. The fundamentals of this course are applicable to any business wanting to maximise the performance of their website and Jon has experience across a variety of industries.