Google Analytics is a powerful free tool giving detailed insights into who your website audience is, how they're finding your website and what they're doing (or not doing!) once they're on it.
Unlike group training, our half-day one-to-one Google Analytics tuition is a practical course focused entirely on your website's data so you can better understand which aspects of analytics are most important to your business and boost profitability.
The content is therefore flexible to best suit your needs although it is primarily a non-technical course aimed at giving you or your staff the ability to better understand website performance and make more informed strategic actions. Giving someone a fishing rod rather than a fish, if you like.
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- Go from using Google Analytics as a reporting tool to an analytical tool that helps improve your website.
- Become more user-focused to boost your website's productivity.
- Less reliance on agencies with more control and understanding.
- Ensure you're set-up to receive non-default reports that tell you much about your website.
Who is the course run by?
Jon Sharkey is an experienced trainer having helped dozens of businesses improve the way they use data from Google Analytics. Jon is also officially certified by Google. Follow him on twitter @JonSharkeyTSE for more digital hints and tips including Search Engine Optimisation.
What level is the course?
The course can be tailored specifically to your training needs and is most suited to those seeking beginner or intermediate level training.
Where is the training done?
Providing you have Internet access, Jon comes to you. However, you're welcome to come to our office in Eastleigh should that be more convenient.
Who is the course open to?
Any business or individual in the following counties: Berkshire, Buckinghamshire, Dorset, East Sussex, Hampshire, Isle of Wight, Kent, Oxfordshire, Somerset, Surrey, Wiltshire, West Sussex.
Who is the course for?
This Google Analytics training course is designed for marketing professionals to better understand who your audience is, where they're coming from and how they're interacting with your website.
How long is the course?
Being a tailored course, we find half a day on the same subject is enough to go through what's relevant to you, keeping concentration levels and information retention high. However we do offer a full day course to include Search Engine Optimisation.
How much does it cost?
Our one-to-one Google Analytics training courses are £275 plus vat keeping it lower than many group courses. Combine this with the Search Engine Optimisation course in the same day for a cost of £395 plus vat, saving more than £150. Train up to four members of staff at no extra cost. One website benefits so we don't believe in charging extra to train more people from the same organisation. Members of Tourism South East are entitled to discounted rates, email Jon for more information.
Do I have to be a tourism business?
No. The fundamentals of this course are applicable to any business wanting to maximise the performance of their website and Jon has experience across a variety of industries.