Tourism Volume & Expenditure

Research

Tourism Volume & Expenditure

Domestic Visitors

The Great Britain Tourism Survey (GBTS) is a national consumer survey measuring the volume and value of tourism trips taken by British (previously known as the United Kingdom Tourism Survey or UKTS). It is jointly sponsored by VisitEngland, VisitScotland, Visit Wales and the Northern Ireland Tourist Board.

The survey covers trips away from home lasting one night or more taken by British residents for the purpose of holidays, trips to friends and relatives, business and conferences or any other purpose. Tourism is measured in terms of volume (trips taken, nights away) and value (expenditure on trips).

The following tables summarise the key characteristics of British residents' trips to the South East.


Visitors to the South East - Headline Results 

Domestic overnight trips to the South East 2006 - 2016

 

 

SE

GB

SE

GB

SE

GB

 

Trips (mn)

Nights (mn)

Spend (£mn)

2006

18.1

126.3

52.7

400.1

£2,429

£20,965

2007

17.9

123.5

50

394.4

£2,353

£21,238

2008

16.3

117.7

47.2

378.4

£2,350

£21,107

2009

18.3

126.0

52.8

398.7

£2,595

£21,881

2010

16.3

119.4

46

373.3

£2,232

£20,835

2011

16.9

126.6

47.4

387.3

£2,571

£22,667

2012

17.9

126.0

48.8

388.2

£2,929

£23,967

2013

17.9

122.9

49.8

373.6

£2,648

£23,294

2014

16.2

114.2

43.7

349.5

£2,448

£22,692

2015

17.0

102.7

45.5

300.0

£2,570

£19,600

2016

18.4

119.5

48.5

359.60

£2,816

£23,079

 

Averages for domestic overnight trips to the South East 2006 - 2015

 

All Trips to the South East

2006

2007

2008

2009

2010

2011   

2012

2013

2014

2015

Length of trip (nights)

2.90

2.80

2.90

2.89

2.82

2.80

2.72    

2.78

2.70

2.68

Expenditure per 24 hours

£46.11

£47.11

£49.79

£49.10

£48.44

£54.24

£60.03

£53.20

£56.02

£56.48

Expenditure per trip

£133.92

£131.75

£144.17

£142.00

£136.33

£152.13

£163.45

£147.65

£151.24

£151.18

 

Overseas overnight visitors

The International Passenger Survey (IPS) involves a face-to-face interview with a random sample of foreign nationals.  Over a quarter of a million face-to-face interviews are carried out each year with passengers entering and leaving the UK through the main airports, seaports and the Channel Tunnel. 

The following table summarises the key characteristics of overseas visitors trips to the South East.

 Overseas overnight trips in the South East 2006 - 2016

 

 

SE

GB

SE

GB

SE

GB

 

Trips (mn)

Nights (mn)

Spend (£mn)

2006

4.32

32.7

36

273.4

£1,679

£16,002

2007

4.41

32.8

32.13

251.5

£1,592

£15,960

2008

4.57

31.9

32.5

246.2

£1,802

£16,366

2009

4.27

29.7

31.37

228.4

£1,819

£16,416

2010

4.16

29.6

28.9

226

£1,703

£16,661

2011

4.29

30.7

33.4

234.4

£1,902

£17,926 

2012

4.31

31.1

30.98

230.2

£1,898

£18,640

2013

4.59

32.8

31.8

245.3

£2,000

£20,844

2014

4.65

34.4

34.6

264.6

£2,160

£21,715

2015

5.10

36.1

37.5

273.0

£2,242

£22,072

2016

5.20

32.9

36.3

245.7

£2,212

£19,686

 

Averages for overseas overnight trips to the South East 2006 - 2016

 

All Trips to the South East

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

Length of trip (nights)

8.3

7.3

7.1

7.4

6.9

7.8

7.2

6.9

7.4

7.4

7

Expenditure per 24 hours

£46.70

£49.56

£55.50

£57.62

£58.83

£56.94

£61.26

£62.85

£62.35

£59.79

£61

Expenditure per trip

£388.90

£360.80

£394.05

£426.39

£409.38

£443.87

£440.58

£436.01

£464.72

£439.61

£424

 

Domestic tourism day visitors 

The  figures below have been obtained from the Great Britain Day Visits Survey (GBDVS) which measures Tourism Day Visits to destinations in the UK (including Northern Ireland) by the residents of England, Scotland and Wales.  The survey is jointly sponsored by the statutory tourist boards of England and Scotland and Visit Wales (the tourism department of the Welsh Government)

Please note as a result of changes to the survey methodology and the definition of a Tourism Day Visit in 2011, the results are not directly comparable with those from previous years.

Domestic tourism day trips in the South East 2006 - 2016

             

Trips (mn)       

Spend (£mn)     

2006

194

£6,120

2007

190

£6,300

2008

180

£8,000

2009

199

£9,000

2010

199

£9,500

2011 

201

£7,100

2012

245

£7,500

2013

219

£7,100

2014

227

£7,600

2015

216

£6,696

2016

242

£8,602