Research

Research

An important lesson from the economic downturn is that it pays to know your market. A thorough understanding of customer profiles, needs, motivations and levels of satisfaction will ensure efficient use of limited marketing budgets and the best possible experience for customers. With the new season fast approaching, now is the time to plan for research. TSE has a specialist team of researchers who can help – either simply with advice on the latest trends as statistics - see our market intelligences pages - click here or with our tailored heavily discounted services including visitor/guest surveys and market profiling. Click here to visit the TSE Research Website.

Our Experience

With experience in market research spanning two decades, TSE Research has firmly established itself as a high quality provider of research to a wide range of clients. Our research provides a sound basis for future marketing and business development by:

  • identifying the profile and origin of visitors/customers
  • examining their behaviour once at the attraction or destination
  • evaluating the effectiveness of marketing activity
  • assessing the quality of service and levels of customer satisfaction
  • testing reaction to new or proposed products, services or promotional materials
  • measuring awareness and perceptions
  • quantifying the economic impact of leisure and tourism in a local area 

Our Services

We have a fully trained in-house research team that can provide:

  • visitor satisfaction surveys
  • tourism market/trends analysis
  • project evaluation
  • advertisement research
  • tourism economic impact studies
  • market segmentation analysis
  • destination/attraction benchmarking
  • product and service consultancy

Our Methods

We employ a breadth of techniques and methods tailored to our client’s individual needs. These include:

  • face-to-face interviews (on or off-site)
  • email and web based online questionnaires
  • telephone interviews
  • design and analysis of self-completion/postal questionnaires
  • focus groups
  • mystery shopping
  • desk-top research

 

A discount is available on all commercial research services to Destination Partners and Commercial Members.

For a discussion of your research needs contact the Research Team or visit our Website