International Marketing

International Marketing

International Marketing

Outside London, South East England is the most popular visitor destination for international travellers. International Passenger Survey figures show that visitors to South East England in 2016 increased to 37.61m (4.14% increase from from 2015) with total expenditure by inbound visitors being £22.42bn (an increase of 2.17% from 2015)

Nordics | Go! China | Near Europe | North America

In 2016/17, TSE successfully delivered a number of international marketing campaigns on behalf of its partners in China, Near Europe, North America and Scandinavia, targeting the travel trade. TSE’s International Marketing campaigns are designed to create a presence and generate business for South East destinations, attractions and accommodation providers in overseas markets. From representation at sales missions and trade shows to PR and digital marketing activity, we offer a wide range of marketing opportunities to help you promote your organisation within the international travel marketplace.

The main campaigns on offer for the coming year are: 

  • Go! China
  • Near Europe Trade
  • Near Europe Consumer
  • North America
  • Nordics
  • Luxury – 24 Carat Experiences - BY INVITATION ONLY. For all enquiries please contact international@tourismse.com.

Go! China

During 2016, China established itself as the 10th most valuable inbound tourism market to the UK. Spending by Chinese visitors in the UK increased greatly by 24% year-on-year over the Christmas period. However  this growth in spend was surpassed during Golden Week (Oct 2016) when spend increased by an astonishing 300%. This growth was helped by favourable exchange rates and visa changes for Chinese visitors.

TSE’s Go! China campaign has been running for ten years now with significant growth in the numbers of Chinese visitors to the South East region.

The Go! China 2016/17 campaign saw TSE working closely with both China Holidays and VisitBritain to deliver a highly successful, targeted marketing programme, providing opportunities for campaign partners to engage with the Chinese market. Activity included:

  • Destination Britain China sales mission to Shanghai
  • Guangzhou International Travel Fair
  • Representation at VIBE 2016, UKInbound Annual Conference and Explore GB 2017
  • Production of the China Guide distributed at sales missions, trade fairs and mailed directly to key Tour Operators
  • Inclusion in China Holidays ‘Hello Britain’ brochure and TSE’s South East England China Guide
  • Inclusion in TSE’s translated China website
  • Inclusion in themed TSE e-newsletters
  • Exposure on China’s key social media sites
  • Fam trips
  • PR

 

In 2017/18, in response to feedback from mebers, the campaign has been re-focused to not only include on-territory activity, but to also look at the growing Chinese communities in the UK, including students.

Find out more about the new Go! China Campaign here.

Near Europe

TSE has an established reputation in Near Europe, engaging with key travel and tour operators based in the UK and overseas. The 2016/17 campaign continued to build on this success offering a mix of marketing activity specifically aimed to increase partner’s profiles in the Near Europe markets. Campaign activity included:

  • Trade sales missions to selected German and Belgium trade operators
  • Inclusion in Trade/Press events
  • Representation at VIBE 2016, UKInbound Annual Conference and Explore GB 2017
  • Attendance at ITB Berlin, ITITS in Dublin and Vakkantiebeurs in Utrecht
  • Inclusion in themed TSE e-newsletters and educational French newsletter
  • Translated sales sheets to support all activity
  • PR information passed to VisitBritain and VisitEngland

New for 2017/18  - Near Europe Consumer and Trade Campaigns

This year we have introduced two separate campaigns for Near Europe, one which targets consumers and which targets trade.

Find out more here.


North America

North America is one of the UK’s most valuable inbound markets. Visits in 2016 increased by 10.5% compared to 2015. With the dollar becoming stronger against the pound, spend is significantly increased by 18.57%. 

TSE therefore developed a multi-layered, comprehensive campaign in 2017/18 aimed at fostering new relationships on behalf of campaign partners and establish new business contacts in the North American market. Campaign activity for Key Partner representation includes:

  • Campaign runs from April 2018 to March 2018
  • Invite to a biannual partner meetings with specialists such as VisitBritain with market insights and intelligence
  • Key market and activity reports 

 

Representation with presentations & meetings at:

  • Destination Britain North America (Sept 2017) in Los Angeles with post event email introductions in response to specific leads/enquiries and contact details provided for specific enquiries

 

Inclusion within:

  • E-newsletters distributed to North America based trade contacts
  • Suggested itineraries which will be given to operators
  • A video presentation for operators and media
  • Sales / information meetings at VIBE, GEM, the UKInbound Annual Conference and at Explore GB

 

Additional opportunity to be represented at one-2-one sales missions in New York and Boston.

Join the campaign here.

Nordics

Building on the previous success of the 2015/16 and 2016/17 campaigns, this year’s campaign offerrs the oopportunity to continue to engage with key travel and tour operators in the Nordic countries. 

Discover the campaign details here.

If you have any further queries on International Marketing, please contact the team on: international@tourismse.com.

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GO! China

GO! China

GO! China For the past 10 years Tourism South East has successfully engaged with and established a well recognised and valued Go! China campaign for its partners. Aligned with China Holidays, China Travel Outbound and VisitBritain, Tourism South East ensures the programme meets the market needs and maximises opportunities for tourism businesses wishing to engage with the Chinese market.

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Near Europe Trade and Consumer 2017/18

Near Europe Trade and Consumer 2017/18

Tourism South East has an established reputation in the Near Europe markets, engaging with consumers, key travel and tour operators based in the UK and overseas. The developed programme offers a mix of marketing activity specifically aimed to increase partner’s profiles in the Near Europe markets.

» Read more...

North America

North America

Tourism South East is offering members the opportunity for partner products to be show cased in front of key North American travel product buyers, decision makers and leading tourism professionals seeking exciting British product for tour itineraries. North America is one of the UK’s most valuable inbound markets. Visits for the first three quarters of 2016 increased by 8.2% compared to the same period 2015. With the dollar becoming stronger against the pound, there was a marked increase in third quarter by 15.2% . Spend is significantly increased by nearly 50% Jan-Mar 206 and 11.14% overall. The length of stay was also increased by 11.6%. TSE aims to foster new relationships on behalf of partners and establish new business contacts creating a strong South East message amongst our competitor set in the North American market.

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Nordics  2017/18

Nordics 2017/18

Tourism South East has an established reputation in the Near Europe markets, engaging with key travel and tour operators based in the UK and overseas. The developed programme offers a mix of marketing activity specifically aimed to increase partner’s profiles in the Nordics.

» Read more...