The Group Travel sector is an important and integral market within the Travel, Tourism and Leisure Industry. Approximately 7 million people take a coach tour holiday with in the UK each year.
The confederation of Coach Passenger Transport calculates that coach travel contributes £2.35 billion to the UK economy with consumers spending £1.2 billon on UK Coach Tours alone. This equates to approx £189 per coach traveler.
Research commissioned by TSE in 2008 estimated that 3.96 million visitors travelled to (or within) the South East region as part of an organised coach trip… this research has not unfortunately been able to be re commissioned in recent years, however it still emphasizes the value of the group travel market. A successful booking with one Group Organiser or Coach Operator could mean a booking for anywhere between 10-52 visitors!
TSE’s objective is simply to support members and promote South East England and surrounding areas as the perfect destination for group travel. The Group Travel Team within TSE has a well established and continually evolving programme of activities to help members showcase their group offerings and target this audience. The team reviews its activity each year through focus groups and a member based steering group and has confidence that its activities continue to deliver what both group organisers and members want.
Target audiences include coach and tour operators, group travel organisers such as WI, U3A, Probus, special interest groups, retirement associations, educational and youth group organisers and the travel trade media to mention just a few. The programme covers a range of marketing activities throughout the year with opportunities starting from £80 so that all businesses can access the opportunity to target this valuable audience.
TSE offer an established programme of group travel exhibitions for all budgets. There is no better way to target group travel buyers than by meeting them face to face. Exhibitions provide you with a fantastic platform to talk directly with buyers and find out what they are looking for. Exhibition space ranges from £300+ with options to stand share for those with limited budgets.
Developed with industry input our established programme of themed e-newsletters and online web features have specific themes and lead-in time as requested by group organisers and itinerary planners. Online opportunities start from £50 and provide a value for money option throughout the year, enabling you to keep the travel trade up to date with your groups offering.
The South East England Group Travel Guide
Focus group research carried out in April 2012 reconfirmed that the TSE annual group travel guide continues to be an important reference tool for the industry. The guide is used by readers for 9-12 months and referred for inspiration when planning future itineraries. All members that target the group travel market are entitled to a free listing in the publication that is distributed to more than 8500 trade contacts. There are a number of opportunities to upgrade your listing and take display advertising to increase your presence.
The importance of direct mail in a digital world. Click here and find out how to make the most of your money and how to take advantage of 10,000+ database and our bespoke our mailing services. You can selectively target specific categories and geographical locations with targeting mailings and we can help suggest ways in which to make the most of your mailings and innovative ways to new group travel contacts.
Booking forms for all Group Travel marketing activities are always available to download here.