Accommodation Occupancy
Hotel Performance in the South East
Hotel Performance in the South East - Year to December 2010
| Occupancy (%) | ADR (£) | RevPAR (£) | ||||
| 2010 | 2009 | 2010 | 2009 | 2010 | 2009 | |
| January | 53.3 | 51.7 | 70.01 | 71.37 | 37.28 | 36.91 |
| February | 64.0 | 61.6 | 70.81 | 74.55 | 45.23 | 45.77 |
| March | 63.9 | 59.2 | 71.36 | 71.64 | 45.57 | 42.52 |
| April | 67.6 | 64.6 | 71.10 | 69.60 | 48.20 | 45.00 |
| May | 72.0 | 66.6 | 76.90 | 74.50 | 55.40 | 49.70 |
| June | 76.5 | 71.2 | 84.57 | 81.85 | 64.75 | 58.25 |
| July | 82.3 | 75.1 | 84.20 | 76.55 | 69.39 | 57.73 |
| August | 71.4 | 70.1 | 77.34 | 70.01 | 57.63 | 49.29 |
| September | 78.5 | 72.8 | 80.80 | 76.20 | 63.52 | 55.60 |
| October | 73.1 | 69.4 | 76.60 | 73.40 | 56.20 | 51.00 |
| November | 68.0 | 63.0 | 80.10 | 72.60 | 54.20 | 45.90 |
| December | 57.0 | 58.0 | 69.49 | 76.75 | 39.45 | 43.68 |
| Average to date | 69.0 | 65.3 | 76.11 | 74.09 | 53.07 | 48.45 |
Source: STR Global
Hotel Performance in the South East - Year to December 2011
| Occupancy % | ADR (£) | RevPAR (£) | ||||
| 2011 | 2010 | 2011 | 2010 | 2011 | 2010 | |
| January | 53.8 | 53.3 | £74.32 | £70.01 | £40.08 | £37.28 |
| February | 63.3 | 64.0 | £77.09 | £70.81 | £48.89 | £45.23 |
| March | 65.3 | 63.9 | £75.52 | £71.36 | £49.50 | £45.57 |
| April | 69.6 | 67.6 | £70.08 | £71.10 | £49.10 | £48.20 |
| May | 75.82 | 72.0 | £76.62 | £76.90 | £58.31 | £55.40 |
| June | 80.8 | 78.0 | £76.91 | £83.89 | £62.34 | £65.53 |
| July | 83.7 | 82.2 | £81.42 | £84.93 | £68.42 | £69.93 |
Source: STR Global
Definition of Terms used to Assess Hotel Performance
Average Daily Rate (ADR) - Room revenue divided by rooms sold
Revenue Per Available Room (RevPAR) - Room revenue divided by rooms available
