Members' Conference

Alison Rice,Travel Journalist and Broadcaster

The media play a key role in creating perceptions, influencing visitors and developing new trends.  People want to feel they know about places and attractions before they choose where to visit, and have personal recommendations for hotels and holiday accommodation, in order to get the most out of their leisure experience.  But how do you influence journalists in the print, broadcast and online media and gain advantage? 

This workshop will give an insight into how journalists work,  what you can do to maximise your coverage and give practical tips on how to write good press releases.