Members' Conference

Alistair MacGregor,Territory Manager Business Listings, UK/Ireland TripAdvisor

With people increasingly using social media sites to make decisions about where to go and where to stay, businesses can’t afford to ignore online reviews - but do you know how to manage them?

This workshop will focus on how to register for and to use TripAdvisor’s Management Centre, learning best practices for responding to reviews - including tips on how to report suspicious or inappropriate reviews - and leveraging a variety of free tools and resources to make the most of your presence on the world’s largest travel website.