The Great Britain Day Visits Survey (GBDVS) measures the volume, value and trip characteristics of tourism day visits in Britain. The survey was launched in 2011 and uses an online methodology, with weekly interviews and an annual sample of c. 35,000 adults, to provide a detailed understanding of this key market.
For the month of August 2016 and the year to date it reveals :-
- The volume of day visits in Great Britain in the three months to August 2016 increased by +11% when compared with the same period last year, to 494 million.
- The value of those visits also increased during the same period, rising by +7% to £16.6 billion.
- Year to date, volume rose by +15% to 1.2 billion and the value of visits increased by +12% to £38.7 billion.
- Looking at England, volume increased by +11% in the three months to August 2016 compared to the same period in 2015, at 414 million visits. The value of these visits also rose by +5% to £13.7 billion.
- Year to date the volume of day visits in England increased relative to the same period in 2015 by +14%, to 988 million and the value rose by +9% to £32.2 billion.
- On spend from day trips, the East Midlands saw the largest percentage increase, with day trippers spending £3 billion from January to August, up 31%, followed by the South East, up 29% to £5.6 billion. London had the largest spend on day trips with £7.3 billion.
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