Marketing department at Tourism South East

Tourism South East's special offers website

Overview

Tourism South East set up the southeastoffers.com website in January 2009 as part of the Winning in Recession marketing campaign. The website has been developed to offer visitors in the region great value for money offers for short breaks and days out.

Image of children in the countryside Although the Winning in Recession marketing campaign has now ended, Tourism South East continues to run the southeastoffers.com website due to its success. The website has had over 49,000 visits between April 2009 and April 2010.

An evaluation in to the Winning in Recssion campaign and South East Offers website showed that a third of website visitors downloaded vouchers and 49% of vouchers were used, typically within a month. 67% of those visiting considered the discounts and offers to be ‘very important’ or ‘quite important’ in influencing their decision. 2 for 1 offers came out top and 69% of respondents indicating that they were highly likely to use these.

The southeastoffers website has been promoted through national newspapers including The Telegraph, The Guardian and the Evening Standard and online forum such as Moneysavingexpert.com and theprizefinder.com

Opportunities

Adding a special offer to the southeastoffers.com website is very simple and free for members of Tourism South East*

To add your offer to the site simply click on the link below and complete the online form. Please pay careful attention to the terms and conditions section of the form. If you have specific terms and conditions for your offer you must list these in detail, otherwise you will take the default terms and conditions which have been pre set by Tourism South East.

Once you have uploaded your offer it will be checked by Tourism South East and activated on the site.

www.southeastoffers.com/upload_offer

Contact Tourism South East

If you would like anymore information about the South East Offers website, please contact Catherine Carkeet.

*There is a £40 admin fee to add an offer to southeastoffers.com website if you are not a member of Tourism South East.

What People Say

Excursions is always a must for us to attend, due it being one of the most popular exhibitions in the trade calendar, it helps that we always gain contacts that lead to bookings.

Portsmouth Historic Dockyard

Working with Tourism South East on the Near Europe Trade campaign has delivered good ROI for Brighton & Hove. By buying into the campaign, not only have we have been able gain from TSE's contacts and knowledge in this important sector, but we have also benefited from inclusion in a number of press trips that has resulted in wonderful media coverage on the city.

John Carmichael, Marketing Manager, VisitBrighton