PR
The role of PR in the marketing mix is increasingly important as the 2012 Games draws closer, both domestically and in international markets. Tourism South East will ensure ‘The Beautiful South’ brand is optimised by taking a more coordinated approach to PR across domestic, international and group travel, providing central resources and collateral such as moving imagery. We will also work with external regional parties, e.g. the Cultural Olympiad Coordinator, to ensure key messages for the South East are incorporated. There is an increasing importance of online PR and seasonal content, which will be agreed with the online team to provide relevant search optimised data. Tourism South East will also deliver high profile opportunities for partners to engage with, for example, a London Media launch and radio PR.
