Online Marketing

The newest opportunities introduced to the group travel programme are a series of e-newsletters and banner advertisements on the group pages of the Website. 

E-newsletters

Coach & Tour Operator E-newsletters distributed to over 1,100 email contacts on a bi monthly basis  - £75 per entry*  (40 words, picture & web link)
Group Travel Organiser e-newsletters distributed to over 2,000 email contacts on a bi monthly basis -£95 per entry* (40 words, picture & web link)

Itinerary planners work an average of 6-9 months ahead therefore all e-newsletters are themed, providing readers with the latest news in a timely manner and early enough to be considered for inclusion in their next itinerary plans.

Average Open Rates for e-newsletters = 28%

Average Click through rates = 15%

Click here for a list of content themes and dispatch dates.

Banner Advertising

Banner adverts are hosted for a period of 5 months on the Group Travel Pages of www.visitsoutheastengland.com/groups and have seen an average click through rate of 200 clicks per month. - £150 per 5 months

Average Click through rates for Banner adverts 200 per month

For more information or a booking form please contact the Group Travel Team on 023 8062 5472

* There is 40% surcharge for non Tourism South East members, and 15% surcharge for boundary members.