Marketing department at Tourism South East

Marketing Monitoring and Evaluation

Monitoring and Evaluation will be undertaken for all campaigns, online and offline, reflecting the activity within the campaign. This information is important to demonstrate:

ROI to show the effectiveness of the investment in the campaign and allows comparison of different campaigns.
The incremental spend provides a good indicator of the economic benefit to the region.
The Reader Panels show the effectiveness of the messaging through offline activity.
The end of campaign reports, identify successes and weaknesses.
Support for partner investment.

What People Say

Since becoming a Family Fun partner with Tourism South East, at Ascot Racecourse we have seen a dramatic increase in sales. For example, attendance at our July 2009 Family Fun Day rose by 22% year on year despite the backdrop of a recession. The team at TSE understand the marketplace, are dedicated to the cause of promoting tourism in the region and genuinely care about helping their partners boost sales.

John Blake, Head of Sales & Marketing, Ascot Racecourse

Working with Tourism South East on the Near Europe Trade campaign has delivered good ROI for Brighton & Hove. By buying into the campaign, not only have we have been able gain from TSE's contacts and knowledge in this important sector, but we have also benefited from inclusion in a number of press trips that has resulted in wonderful media coverage on the city.

John Carmichael, Marketing Manager, VisitBrighton