Group Travel
The Group Travel sector is an important and integral market to many organisations within the travel, tourism and leisure industry. Coach Holidays in England account for around 1.98 million trips* and worth around £435 million* to the English economy.
*Visit Britain, United Kingdom Tourism Survey, 2008)
The Group Travel department within Tourism South East has a well established Group Travel programme, which has been steadily built upon over the years . Tourism South East's objectives are to support and promote this sector within the region, providing a programme of activities to target this specific audience.
The programme aims to target coach and tour operators, group travel organisers, educational and youth group organisers and the travel trade media. Our research indicates that exhibitions are still important to this sector and Tourism South East continues to lead the way in delivering premier events.
The Group Travel programme covers a range of marketing activities, starting from £80 so that all businesses can access the opportunity to target this valuable target audience:
The 2013 programme will be available to download shortly.
Other Useful Links:
- Executive Summary Research Report: Group Travel in South East England (For Full Report please contact Elaine at the Group Travel Team)
- Coach Tourism Council website
