This is where you’ll find the latest news and what activity Tourism South East is undertaking in Surrey.
East Surrey Rural Tourism Co-operation Project
IntroductionTourism South East & Associates is a consultancy partnership comprising representatives from Tourism South East, Matthews Associates (UK) Limited and Connor & Co.. In March 2017, it was awarded a contract to deliver two projects in parallel:-Project 1: East Surrey Districts and Boroughs – Rural Tourism Cooperation – covering the rural areas of Tandridge, Epsom & Ewell, Reigate and Banstead and Mole Valley local authority areas.Project 2: Mole Valley District Council – ‘Wheels Feet and Hooves’ – specifically looking at cycling, walking and equestrian activity in Mole Valley district rural areas only.The projects are funded by the European Agricultural Fund for Rural Development (EAFRD) via the Coast to Capital Local Enterprise Partnership (LEP). https://www.gov.uk/european-structural-investment-funds/tourism-call-in-coast-to-capital-04rd15to0001The application for funding was made by Mole Valley District Council and Tandridge District Council who then early in 2017undertook a tendering exercise. Tourism South East & Associates was appointed with a project start date of April 3rd 2017.
- click Administrative Boundaries
- then Other Administrative Boundaries
- then Rural Areas within Local Enterprise Partnerships(England)
Main Project Outcomes
- What is a Destination Management Plan (DMP)?
- Tourism performance and impacts
- Working structures and communication
- Overall appeal and appearance, access, infrastructure and visitor services
- Destination image, branding and promotion (marketing)
- Product mix – development needs and opportunities.
- What is a Destination Management Partnership?
Main Project Activity
- Destination Audit – an assessment and analysis of the rural tourism infrastructure within the project areas
- Visitor and Non Visitor Surveys – both on the ground fieldwork interviews at key locations and the use of online panels to establish the profile, motivations and perceptions of visitors and potential visitors to the area.
- Stakeholder surveys – local businesses, environmental organisations, clubs and associations, etc to gauge the impact of tourism and the attitudes and perceptions towards it.
- Market Trends – to analyse what the most recent trends have been in rural areas and what will be important for the future.
- Consultation Workshops – engagement with the local community and business, stakeholders and interest groups to incorporate local issues and concerns and aspirations and opportunities into the development process.
- Creation of Destination Partnerships – through a mixture of engagement in workshops and individual and group discussions a shadow partnership ‘board’ will be established in each project which by the end of the project will be formally established and will then oversee the delivery of the DMP.
‘Improving the Value of the Visitor Economy – Food and Drink’ workshop
Other Workshops and Focus Groups held were.......
Rural Business Support workshop
Tuesday 27 February at The Bell Inn, 128 High Street, Godstone RH9 8DX.
During the morning the meeting heard from
- Andrew Dennis, Advisor at the Business Navigator Growth Hub, will provide an overview of different funded business support initiatives available in the area.
- Cathy Miles, Rural Surrey LEADER Programme Manager, will outline the LEADER programme offering grant support to farmers, foresters, community enterprises and rural based businesses.
Participants also heard about the current rural funding opportunities; whether local LEADER rural funding or the RDPE Growth Programme, which currently has an Expression of Interest deadline of 31 May 2018. The presentation can be found here.
Improving the Value of the Visitor Economy – Outdoor Pursuits focus group
Tuesday 6 March at Denbies Wine Estate, Dorking RH5 6AA.
The Focus Group were updated on the latest golf and outdoor tourism trends which could help capitalise on new and growing markets and provide an outline of the current capital funding that is available.It then went on to discuss the importance of outdoor activities to the local economy, the opportunities ahead and how these can be realised, the challenges to development and growth, and how to maximise the value of visitors to clubs and business.
The presentation can be found here.
‘Increasing the Value of Rural Events’ workshop
on Tuesday 20 February 2018 at The Reigate Hill Golf Club, Gatton Bottom, Reigate RH2 0TU.
The workshop heard and discussed how rural events and cultural activities can
- influence the choice of destination for visitors and be an important factor in encouraging return visits
- enhance the local identity and reputation of areas and create new recreational opportunities
- encourage tourism expenditure and retention, and provide support for the local economy
- extend the tourism season
Guest Speakers included Jeanette Simpson, Chief Operating Officer at Denbies Vineyard who offer over 120 visitor experiences annually and host a series of outdoor activities, and Tony Hines, Chairman of Brockham Bonfire, one of the largest Guy Fawkes celebrations in the country and who regularly advises on event management and stewarding.
Presentation is here.
Delivering Value from Equestrian Tourism
Stepping Stones ,Westhumble 6th December 2017.
A focus group discussion attended by riding schools, liveries and representatives from other equestrian related businesses and organisations took place over lunch at the Stepping Stones pub in Westhumble St, Dorking on 6 December
Ater an introduction by Councillor Corinna Osbourne-Patterson from Mole Valley Duistrict Council, and Nigel Smith from TSE & Associates. Guest speaker Anne Clarke of Connected Thinking, a dedicated equestrian consultancy service, spoke about growing a viable equine enterprise and marketing for the equestrian visitor economy.
The event also covered funding opportunities available now to rural businesses grow. Attendees were then invited to identify issues and opportunities around developing the equestrian offer in Mole Valley and East Surrey which will now feed into the Destination Management Plan.
The presentation from the event can be downloaded here.
Improving the Value of the Rural Visitor Economy in East Surrey – Visitor Accommodation
Tuesday 28 November at The Leatherhead Golf Club, Kingston Road, Leatherhead KT22 0EE.
Delivering Value from Cycling and Walking workshop,
on Tuesday 21 November at Dorking Halls, Reigate Road, Dorking RH4 1SG.
Over 40 representatives from walking and cycling related businesses and organisations gathered in the Masonic Hall to hear from keynote speakers Peter Dodd from Welcome to Yorkshire on the Tour De Yorkshire and Peter Morris from the National Trails to talk about the developments particularly related to the North Downs Way. After a welcome from Councillor Corinna Osbourne -Patterson from Mole Valley District Council, Nigel Smith and Simon Matthews from consultants TSE & Associates outlined the background behind the 'Wheels, Feet and Hooves' Project and new streams of EU funding that may be available. Peter Dodd and Peter Morris were joined on a panel by Mick Bennett from the Prudential Ride London - Surrey and local cycle cafe owner Jamie Chisholm for a Q+ A session. The evening ended with a lively interactive session for participants, facilitated by Malcolm Connor from TSE & Associates, on the issues and opportunities for walking and cycling in Mole Valley.
A new Gatwick website (www.aroundgatwick.com) has been developed by Tourism South East as part of our 2012 Project, on behalf of a project group comprising Gatwick Airport, Surrey County Council, West Sussex County Council and the Gatwick Diamond Initiative.
The main objective of the new website is to provide a tourist information source for visitors arriving at Gatwick Airport. The site will have four main sections: A few hours to spare; A day in…; 48 Hours in… and Stay a Little Longer. The pages within the site have been selected on the basis of their proximity to the airport, but destinations further afield, such as Oxford and Canterbury, have been chosen for their importance to international visitors.
The site is part of a 2012 initiative and will therefore be key in the training of the London Ambassadors who will be at Gatwick during Games time, and the run up, to give them a source of tourist information to show to Olympics visitors. There will be an Information Centre at Gatwick’s South and North terminals where the Ambassadors will be based and can demonstrate the site.
We aim to hold networking events during the year. These are always popular with members and well attended, providing excellent opportunities for you to meet other members in the county, share experiences and develop new strategic relationships. You are encouraged to bring any literature that others can take to share with their own guests and visitors. The events are free for members to attend but prior registration is essential due to high demand for places.
We are always looking for interesting venues for these events and our members welcome the opportunity to showcase their venues. If you would be interested in hosting a networking event, please let us know.
Strategic relationships with other local business can often be an important part of growing your business and these networking events provide the perfect forum at which to do so. It is also an opportunity to keep up to date with TSE and to understand what more you can be doing to optimise your membership. The following comments were received following some of our recent networking events.
“I had the opportunity to make new contacts and find out about the progress that Tourism South East are making.” Jessye Atkinson, Tourist Network
“I found the evening very useful especially as we (English Heritage) seem to have lost a few links with TSE recently, so it was nice to rekindle them and learn what TSE has to offer us.” Karina King, English Heritage
"Thank you to Tourism South East for organising such a wonderful course yesterday on social media. The speakers were excellent and gave us some fantastic tips and insights which I am already putting into practise on my return to the office. The information we were given was extremely relevant and I know this will add great value to the work I do. To have access to such a fantastic course for free is just incredible. Thank you to all involved for such a valuable day." Chalotte Troester, Marwell Hotel
"Tourism South East’s Social Media event at Mercedes Benz World was really useful – the speakers knew their subjects intimately and managed to impart some really helpful practical tips that we will definitely use going forwards. It was easy to understand, helpful and answered lots of questions and queries. Would recommend it to anyone with an interest in brand building, marketing and sales" Karen Pengelly, Bramley & Teal.
"TSE Social Media seminar - an excellent event aimed at small businesses wanting to build and exploit their on line presence. TSE organised three first rate speakers who made the topics both fascinating and easy to understand and apply in practice. Very good choice of venue too at Mercedes World.” Philip Ramsell, Angevins House
On the 13th of October over 80 Tourism South East members came together at Mercedes Benz World in Surrey for the free Social Media Seminar presented by ZC Social Media. Zoe Cairns, international Social Media Speaker, Trainer and Consultant shared tips, strategies and where to get started.
The event started with member networking and refreshments before members were asked to take their seats in the amazing Brooklands Hall. Zoe Cairns kicked off the event by explaining the benefits of each platform, where your target market are engaging and how you can start influencing your audience online to start getting maximum effect from your social media efforts. Mark and Luke followed Zoe on to the stage to talk about the importance of appearing on the Google Map - Google my Business and how Social Media impacts SEO. The event finished with a panel Q& A from the three speakers.
Hopefully members left the event with a greater understanding of how to build online presence, communities and how to increase traffic with the use of Social Media.
"Thank you to Tourism South East for organising such a wonderful course yesterday on social media. The speakers were excellent and gave us some fantastic tips and insights which I am already putting into practise on my return to the office. The information we were given was extremely relevant and I know this will add great value to the work I do. To have access to such a fantastic course for free is just incredible. Thank you to all involved for such a valuable day" Charlotte Troester, Marwell Hotel.
"TSE Social Media seminar - an excellent event aimed at small businesses wanting to build and exploit their on line presence. TSE organised three first rate speakers who made the topics both fascinating and easy to understand and apply in practice. Very good choice of venue too at Mercedes World.” Philip Ramsell, Angevins House.
"Tourism South East’s Social Media event at Mercedes Benz World was really useful – the speakers knew their subjects intimately and managed to impart some really helpful practical tips that we will definitely use going forwards. It was easy to understand, helpful and answered lots of questions and queries. Would recommend it to anyone with an interest in brand building, marketing and sales" Karen Pengelly, Bramley & Teal
Tourism South East would like to thank Mercedes Benz World, Surrey for offering to host the event and of course to Zoe, Mark, Luke and all at ZC Media for the fantastic presentations and assistance. If you would like to know more about ZC Media or would like to get in contact with Zoe and the team please contact the Membership Department at TSE on 023 8062 5544 or email [email protected]
Developing Local Knowledge
Courses can be organised (minimum of 12 participants) for tourism groups, local businesses and destination partners. To find out more about this course or register your interest in organising a course please contact the training team.
Conference Desk/Visit Surrey for Business
Any Surrey venue with conference or meeting rooms or private dining rooms suitable for parties and weddings can be included in the new brochure launched earlier in the year. Annual membership is £385 for which businesses get a double page spread in the A5 size brochure that is distributed nationwide to Associations and conference bookers. Members of the group also get to attend four networking meetings a year where they get to share best practice and take advantage of various marketing opportunities. Members also get copies of any incoming sales enquiries received at Guildford Tourist Information Centre. Anyone interested in an entry in the brochure and joining the group should contact Diana Roberts on 01483 444396.
As a member, and therefore a stakeholder, of TSE your opinion counts. So, whether you have an idea, a problem with which you need help or you want to discuss how we can work together to increase turnover and optimise your membership, please contact the Holly Austen on 02380 625502, Find out more about Holly.