Attraction Operators
This quick reference guide for attraction operators directs you to information within our website that covers the important topics that affect your business. You can discover guidance on training, quality, market intelligence and marketing. Please do browse our website for further insight into the broad range of services and support initiatives that Tourism South East can provide.
Training
Your customers will remember you for your great customer service. However continuing to develop your teams’ skills is a challenge especially when time and money are limited. Our courses can be integrated to your own training programme as an in-house course or through training your own trainer, or you can participate in one of our open courses.
All training courses are designed exclusively for tourism and service sector businesses so you can be assured that the content is directly relevant. Funding and subsidies are often available so check out the current training course information. You might also like to take advantage of the free online interactive courses available to support staff induction or refresher training.
Customer Research
Knowing everything there is to know about existing and potential customers is a fundamental prerequisite of success for any business – not least visitor attractions. Tourism South East’s research time has over 20 years experience of visitor research for attractions and is able to advise members as well as offer research services at well below market rates, additionally the Visitor Attractions Monitor provides valuable data.
Quality
To remain competitive businesses need to be constantly looking for ways to improve the visitor experience. For an external perspective why not take advantage of the advice and accreditation offered by the national Visitor Attraction Quality Assurance Scheme (VAQAS) run by VisitEngland. Many attractions, large and small are benefitting from VAQAS and have used the advice from its trained, impartial assessors to increase visitor numbers and income. For attractions that do not participate in the VAQAS scheme, VisitEngland requires membership of the National Code of Practice for Visitor Attractions if you wish to be included in their marketing campaigns.
How’s Business?
Tourism South East is an industry leader in providing market intelligence to enable organisations to monitor their performance. Whether you are a large or small attraction, measuring your business performance against similar organisations is an essential part of running a successful business. An intelligence update is published monthly to provide the very latest vital industry statistics and the latest news from around the region.
Marketing Opportunities
It goes without saying that marketing and promoting your business is fundamental to its success. Finding affordable and relevant marketing opportunities can be time consuming and this is where Tourism South East can deliver significant return on your marketing budget. Tourism South East members enjoy many marketing and promotional benefits that include exposure in national press, PR, online and web advertising and exhibitions. This targets both the British and overseas visitors direct to individual consumers or through group travel orgainsiers. Take a look at our campaigns to identify how you can take advantage of the marketing opportunities available.
Membership
There are many ways to keep up to date with Tourism South East activities and industry news. You can start this right now by signing up for our monthly e-newsletter. Take a few moments to enter your email address and you will automatically receive the next edition. As a Tourism South East member you can meet fellow industry professionals and experts at Tourism South East’s annual Members’ Conference, Tourism Council and area events. Top-flight speakers from the industry addressing the issues that matter most to businesses has made them ‘must be there’ events. In addition, informal events are hosted at member venues providing a relaxed environment for networking opportunities with members of the Tourism South East team.
Contact the membership team or your local business executive for more information.
